How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

The Dame Kip is a perfectly effective and elegant lipstick-style vibrator, but it is usually more expensive than the equally powerful Satisfyer Purple Pleasure. None could surpass the Magic Wand in terms of both time-tested power and value. We found that it lasted three and a half hours at maximum speed, spread out over a series of 20-minute intervals; it may last longer at lower speeds.

The vibrators segment dominated the market with a revenue share of 22.48% in 2023 and is expected to witness the fastest growth over the forecast period. This can be attributed to the integration of technology into existing products to provide new experiences to users. For instance, vibrators with a wand on one side & a massage ball on the other and numerous pulsating patterns for each provide users with multiple combinations of simultaneous massage & penetration. According to the WebMD study published in July 2023, more than 49.8% of homosexual males and 43.8% of heterosexual males in the U.S. use a vibrator with a partner or alone. In addition, about 52.5% of women aged 18 to 60 years used a vibrator in the U.S. Alabama follows Georgia’s lead and implements a law outlawing sex toys, punishable by heavy fines and even jail time.

Alternatively, you can boil most nonporous, nonmotorized toys in hot water. You can soak waterproof toys of all stripes in a 10% bleach solution for 10 minutes to disinfect them, then thoroughly wash them with soap and water afterward. If you’re using a toy with a condom, make sure that the condom covers the entire surface that comes in contact with your genitals. The condom should be thin enough for you to see, feel, and press the buttons through the barrier.

Vatsyayana’s compilation Kama Sutra, the world’s oldest treatise on sex and its pleasures, contains numerous references to sex toys. Here is an interactive Kama Sutra original 14 if you are curious. If you think sex toys were invented in the 20th century, think again! Below is a brief history of how sex toys have played a significant role worldwide for millennia.

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It may be preferable to handle the options in person, if possible, before selecting a toy to purchase. We’ve focused on toys that will work well for most people, including beginners. We’ve also included a budget option for anyone who is looking to test the waters before diving in.

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The Aer is extremely simple to charge and operate (one tester described it as having "zero learning curve"), with a magnetic USB charger port at its base and three buttons on the top of the toy. The bottom button turns the toy off and on (long hold) and cycles through five vibration patterns (press). The upper buttons move the intensity up and down through five levels. According to the manufacturer, the Aer can fully charge in two hours and can operate at the highest setting for up to one and a half hours on a full charge. In our testing, we were able to achieve a full charge from a drained battery in only an hour and 16 minutes—and the toy was still going strong after we left it on at maximum speed for two hours. Unlike some of the other toys we tested, the Magic Wand Rechargeable is not waterproof.

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