How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

The shift towards regulation highlights the growing popularity, booming market, and dwindling stigma of sex toys. The global wholesale sex toys toys market size was estimated at USD 35.2 billion in 2023 and is expected to reach USD 38.0 billion in 2024. Brazil, Mexico, Chile, Argentina, and Colombia have a major share of the Latin America market. A rise in disposable income and awareness of sexual health are some of the primary factors expected to boost the demand for sex toys in Latin America.

The Strategist’s best-selling vibrator, the Vibe from Maude, launched four years ago with a highly SFW gray-and-forest-green website that looks more like a place to buy linen goods or silk button-downs than sex toys. The Vibe is made with 100 percent platinum-grade silicone (Restriction of Hazardous Substances passed/FDA grade), has three speeds controlled via one button, comes in a small canvas zip pouch, and charges with a USB. Maude founder Éva Goicochea and co–creative director, actress Dakota Johnson, recently launched a second egg-shaped vibrator called the Drop (see below).

Vatsyayana’s compilation Kama Sutra, the world’s oldest treatise on male sex toys and its pleasures, contains numerous references to sex toys. Here is an interactive Kama Sutra original 14 if you are curious. If you think sex toys were invented in the 20th century, think again! Below is a brief history of how sex toys have played a significant role worldwide for millennia.

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Positioning it is complicated, and our testers said it did not provide enough stimulation to be satisfying. The Jasmine has a small, flexible, vibrating "tongue" set in a loop that is supposed to encircle the clitoris. Though this toy provides powerful, focused stimulation, we found such pinpoint stimulation to be more intense and easier to position with toys like the Lelo Dot and the Dame Aer. wholesale sex toys horse dildos SVAKOM Iris Clitoral & G-spot Vibrator wholesale sex toys HEARTLEY OLINA G Spot Vibrator dildos plus size sex chair dildos dog dildos dildos sex toys Rabbit Vibrators wholesale sex toys Butterfly Vibrating Cock Ring dog dildo vibrators chastity belt butt plug HEARTLEY OLINA G Spot Vibrator ben wa balls wholesale sex toys wholesale sex toys