How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

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CalExotics, established in 1994 by Susan Colvin, is a leading manufacturer in the adult novelty market, offering a diverse range of high-quality sex toys and intimate lifestyle products. Known for innovation and inclusivity, CalExotics' catalog includes vibrators, dildos, anal toys, and BDSM equipment, catering to various preferences and experience levels. Doc Johnson Enterprises, established in 1976, is a leading manufacturer of adult pleasure products, offering a diverse range of high-quality sex toys including vibrators, dildos, and bondage gear. Renowned for innovation, they've integrated technology like app-controlled toys and VR experiences, while also emphasizing sustainability. With a strong commitment to quality and customer satisfaction, Doc Johnson remains a dominant and trusted presence in the global sex toys market.

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Sadly, a lot of men still feel shame or stigma surrounding bringing sex toys into the bedroom, and thus are less likely to use them compared to other genders. Justin Lehmiller, PhD, a Research Fellow at The Kinsey Institute, conducted a survey that found just 23.6% of men used a toy while masturbating, compared to 65.7% of non-binary people and 52.9% of women. There are thousands of anal toys available in all sizes, shapes, colors, and textures. This category includes everything from anal beads to butt plugs to prostate massagers. "If you’re buying a butt toy, it should always have a flared base that is at least as wide as the largest part of the bulb or beads," says Alicia Sinclair, a sex educator and founder of B-Vibe. Whether it's a high-quality cock ring, butt plug, anal beads, prostate HEARTLEY Beja Camouflage AV Stick Wand Massager, or vibrator, a sex toy can inject variety and a little excitement in the bedroom.

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